AICI Canada

Association of Image Consultants International (AICI) Canada Chapter


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AICI Webinar: The Psychology of Style in Business: Why it matters and how to use it (December 2016)

December 5, 2016 @ 7:30 pm - 9:00 pm EST

$180 – $234

Your visual presentation tells a story whether you realize it or not. Your non-verbal communication has a psychological effect on the people around you. This webinar will show you how to use the psychology of style in business to get the desired results for both women and men. Through demonstration and examples you will learn how to create looks to alter moods and the ways in which people respond in various business situations. With 30+ years of experience, Image Master Carla Mathis will show you the foundational principles and practical examples for achieving psychological effects to serve the business goals of you and your clients.

Carla Mathis, published author, trainer, and president/co-founder of The Style Core is based in Los Angeles, California. Her landmark book, The Triumph of Individual Style, used in design schools in the US and abroad has become the ‘bible’ of the fashion and image industries. Carla Mathis founded a consultancy and training institute in 1981, after being mentored for many years by the founder of the Personal Color movement, Suzanne Caygill. By pioneering and teaching the use of design as a powerful therapeutic tool, Carla has helped thousands of women and men worldwide learn to appreciate their bodies and achieve new levels of self-acceptance. One of 10 Certified Image Masters (CIM) worldwide, Carla consults with individuals & groups in the USA and internationally. She also teaches Style Core Institute courses locally and abroad. The Style Core has a network of 250+ stylists world-wide, trained to offer the highest level of individualized service in our industry using the Body Signature System of Master Color Sets and Consultation Guides with their clients.



December 5, 2016
7:30 pm - 9:00 pm
$180 – $234
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