- This event has passed.
Choosing and Using Images for Your Online Marketing
Please join us for
Choosing and Using Images for Your Online Marketing
on Zoom
November 27, 2020 – 11:00 am – 1:00 pm
Earn 0.2 AICI CEUs
This event will be recorded, so you can take advantage from any time zone!
You will be able to:
- Define your target market and the brand emotions you are aiming to evoke.
- Identify where in your promotional materials you plan to share images.
- Compare the attributes of a powerful marketing graphic and discuss why some images might be suitable for some purposes but not others.
- Analyze key technical considerations for photos in order to optimize print quality, screen load times, social media reach, and Search Engine Optimization (SEO).
- Practice using at least one tool to produce a high-impact image for your own promotions.
Members: $35 | Guests: $49 | Scroll down to get your ticket!
With Pauline Wiles, Website Designer
Pauline Wiles is a website designer who helps solo entrepreneurs create an online home they’ll love. She coaches her clients towards websites that are low on clutter and high on impact… and she enjoys dispelling the myths around how difficult a web project should be. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic houses.
To Receive CEUs from this Event, you must:
- Attend the two-hour webinar in its entirety. Attendance will be monitored.
- Complete and submit the Training Evaluation by November 29th; this will be emailed to each participant.
About CEUs
As an authorized CEU Provider, AICI is in the process of approving this program for 0.2 AICI CEUs.
Earning CEUs is not a requirement of general membership with AICI.
However, if you are currently certified through AICI with CIC, CIP or CIM then you must earn CEUs to retain certification. Please follow this procedure:
At the end of this program, please complete the Participant Training Evaluation form. You will notice that included in this form are the learning outcomes for the session. Note that you will receive CEUs for this session, even if you indicate that a learning outcome was not successfully achieved.
Email the completed Participant Training Evaluation form to Rebecca Chu at rebecca@impeccableimage.ca by November 29th. You may not submit this form at a later date.
When you earn CEUs, AICI Headquarters is notified and your permanent record is updated. You may request a copy of your CEU record by contacting AICI Headquarters.
Please note that this course is a training approved by the Association of Image Consultants International (AICI). Certification, earned through the trainer upon completion of this course, is entirely independent from AICI’s professional certification programs. If you wish to pursue AICI certification, please refer to AICI’s website. http://www.aici.org/