Research says that women in their 50’s have the spending power, the leisure time and the life experience to ‘have it all’, yet most do not have the life choices or the youthful confi-dence of Madonna et al. Reaching your 6th decade can be traumatic. Redundancy, divorce, illness, empty nesting, menopause, caring for elderly parents and changes in body shape can depress rather than excite. Dressing like your daughter or your mother are not viable options so shopping for authentic, flattering clothing can be a nightmare, not a pleasure. But it’s not just about their image. To create confident clients we also need to be able to effectively communicate with them. To be able to understand and recognize the needs of others, you first need an insight into yourself and the impact you make. The market is out there and we, as image professionals, are much needed. This session will provide a realistic insight into the new breeds of midlife women, the challenges they face and how we can best communicate with them as image professionals.

Take this course with Image Master Carla Mathis to gain insights from her 30 + years working successfully with male clients. Whether you already style men or are thinking about entering the men's market, you'll discover key tools and information you can use immediately after this course. Learn how to speak effectively with male clients, how to work with distinctive features, best fabrics for different body types, critical points for good fit, and much more. This course will give you confidence and skills to work with your male clients; to successfully analyze and solve their clothing & image needs.

Research says that women in their 50’s have the spending power, the leisure time and the life experience to ‘have it all’, yet most do not have the life choices or the youthful confidence of Madonna et al. Reaching your 6th decade can be traumatic. Redundancy, divorce, illness, empty nesting, menopause, caring for elderly parents and changes in body shape can depress rather than excite. Dressing like your daughter or your mother are not viable options so shopping for authentic, flattering clothing can be a nightmare, not a pleasure. But it’s not just about their image. To create confident clients we also need to be able to effectively communicate with them. To be able to understand and recognize the needs of others, you first need an insight into yourself and the impact you make. The market is out there and we, as image professionals, are much needed. This session will provide a realistic insight into the new breeds of midlife women, the challenges they face and how we can best communicate with them as image professionals.

Take this course with Image Master Carla Mathis to gain insights from her 30 + years working successfully with male clients. Whether you already style men or are thinking about entering the men's market, you'll discover key tools and information you can use immediately after this course. Learn how to speak effectively with male clients, how to work with distinctive features, best fabrics for different body types, critical points for good fit, and much more. This course will give you confidence and skills to work with your male clients; to successfully analyze and solve their clothing & image needs.

Have you thought about starting a blog but were not sure how to do it? Have you already started a blog but are unsure of how to grow your audience and start to make money from your efforts? In this two part AICI CEU approved webinar program, Imogen Lamport AICI CIP will share her years of experience in how to create and shape a blog. How to grow your audience, monetize your blog, and use blogging as a platform to promote your business across social media channels. From some of the technical aspects to the marketing of your blog, this 2 part webinar will take some of the mystery out of blogging and inspire you how blogging will build your business.

Do you ever get the feeling that the Image Consulting business is so confusing? Are you missing out on building your business because you are not satisfied with what you have to offer? Are you ready to learn how to simplify and build your business and client base with our proven 3-step method once and for all? Becoming a Personal Branding Expert has never been easier, with our proven methods and system. It is straightforward and easy to work with, so say goodbye to guessing games and hello to our three easy steps to build your business with confidence, clarity and credibility. It is easy to be a successful entrepreneur and run your own business; however, to be able to do that you need to understand the business you are in. So join us to learn once and for all, The Good, The Bad & The Unexpected in business.

Questions swirl around the subject of "The Seasons". From where did the 'Season' concept come? Who started it? Where does Carole Jackson come into the picture? Then there is ‘Color One and Color Two’, Beauty for All Seasons…. And more. How are ‘Seasons’ used today? Is there value is typing someone a season? If so, What?...If not, Why? Carla Mathis, CIM, has used and researched the ‘Seasons’ concept since she was first typed in 1960 by Suzanne Caygill, who originated the seasonal color reference. Discover how the 4-season concept has evolved from the 1940’s when it first was used to describe a person, to the present. You’ll also hear Carla’s own personal journey of discovery from when she was mentored by Suzanne Caygill to the pre-sent day evolution of her work.